Friday, April 4, 2014

Video Game Discussion

I wanted to look at the deeper meaning of the commercials in GTA 4. I know that these things are making fun of real life things that we actually have in America. The sad part to think of with this game is even though they are making fun of these real like things, but this in a way is product placement. Although it isn't advertising for the actual food options it is still planting them in your head and making them think about what these commercials are really talking about. We notice product placement in movies and TV shows but we don't think twice and now it is happening with video games. I know that these product placements don't seem like a big deal, but you could really think that maybe Taco Bell, KFC, and Burger King endorsed or payed GTA to place their products. I think even if they are making fun of the face that these things are happening, the reality is these things ARE happening. 
If we didn't listen to the commercials in the game we would not have noticed what they really were about. It shows that children pay just as much attention to the sounds as they do to the action that is going on in the game. We talked in class about how Stick of Truth makes fun of people who are obese, but how is GTA any better? It isn't they might be poking fun at how bad it is for you but they are still putting the thought of taco bell and these foods we see gamers eat into their heads. I think that this is important to look at. In the game there is an attractiveness level that puts a shame on eating these foods but in the game you still eat the food. It shows that even though you eat it once it wont affect you. To many gamers they can look at it as well my character is attractive and I can eat whatever I want. This is something to look at too! People get so involved in these games that the characters become their whole lives. I think that this is a hue problem because gamers can sometimes live their life through the game and not be able to see that this is not a healthy thing to do. I think that it is important to realize this too. We could have one thing playing on the screen bashing it but it still puts the idea of this food in their head without realizing that this can still be just as detrimental. 

Do you think that even though these commercials are mocking these industries, that they still plant the idea of this fast food in the gamers heads?

3 comments:

  1. I think you are spot on with your concerns about the cluckin bell references making people crave fast food. Just like Casey said, some of these gamers want taco bell or kfc after playing this game. People just don't think through media the way they should. Great post!

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  2. To answer your question, I think yes. I mean you're playing a game that primarily deals with the mundane task of driving, in reality what do we do when we're hungry and we're driving? We go through the drive through and get us some food! Even though the game basically tells us "Hey, this crap in the game is real life..." it doesn't stop the player from dropping the controller and running to the nearest McDonalds to order their 50 piece chicken McNuggets.

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  3. Awesome post, Sarah!

    And I very much believe that the commercials do both. Whenever something is trying to portray the negative side of anything, people get curious, thus adding to the popularity of the figure. A real life example is Rebecca Black's "Friday." Nearly everyone hated it, but it had millions of views on youtube. Even though the populace gave the song and her a bad image, people still went and checked it out.

    Same goes for fast food. Joe and I were walked together after class and mentioned that we were hungry. And I felt horrible for wanting Taco Bell, just because I was thinking about it during the Cluckin' Bell commercials.

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